Tate & Lyle, a global provider of ingredient solutions for healthier food and beverages, in partnership with Manus, the proven bioalternatives scale-up platform, has launched their new all-Americas Reb M marketing campaign. The campaign emphasizes the strength of a fully regional, resilient supply chain – a key differentiator for brands seeking sugar-reduction solutions and alternatives to artificial sweeteners, offering greater supply assurance, formulation flexibility, and sustainability.

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“Made by Manus™. Brought to you by Tate & Lyle,” the campaign underscores the partners’ ability to bring high-purity bioconverted Reb M to market through a reliable supply chain that spans from feedstock to finished ingredient entirely within North and South America.

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Titled “From Field to Formulation – All in the Americas,” the campaign speaks directly to food and beverage manufacturers navigating a complex global landscape. By keeping production close to the markets it serves, through its strategic Alliance with Manus, Tate & Lyle offers faster responsiveness, reduced logistics risks, and more consistent quality – all critical for today’s formulation and innovation cycles.

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“Today’s brands need more than breakthrough ingredients – they need confidence in their source and supply,” said Abigail Storms, Tate & Lyle’s SVP, Global Platform, Sweeteners & Fibers. “With Reb M made by Manus and brought to market by Tate & Lyle, our customers get both breakthrough functionality and reliable access, backed by an all-Americas supply chain.”

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Manus serves as the manufacturing partner for Reb M. Researched, developed, and scaled by Manus, this stevia Reb M is manufactured at Manus’ large-scale BioFacility in Augusta, Georgia, and leverages Manus’ existing all-Americas supply chain, from stevia leaf, extraction, and bioconversion to final ingredient. The U.S.-based biomanufacturing capabilities form the foundation of Tate & Lyle’s network approach – ensuring traceability, scalability, and alignment with local regulatory and sustainability priorities.  

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Tate & Lyle brings its many years of stevia research and development, deep sensory, applications, nutrition, and regulatory expertise to the partnership, enabling the development of further innovative ingredients and solutions to meet customers’ sweetening needs as well as leveraging its global presence.

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The campaign is rolling out across digital platforms, technical toolkits, and targeted outreach throughout North and South America, inspiring food and beverage brands to power their next generation of reduced-sugar products with all-Americas produced stevia Reb M.

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To learn more, visit the campaign page here.

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Read more about Manus and Tate & Lyle's Alliance here.